BLUE CERTIFIED by OCEAN FIRST INSTITUTE            3015 Bluff Street         Boulder, Colorado 80301           info@bluecertified.org

SUSTAINABILITY

TIPS & INSIGHTS

 

Our Blue Certified Candidate, Misool Eco Resort is a leader in sustainability. Marit Miners shares her tips on how to be good to the environment while providing a beautiful resort for her guests--and the others who share the space.

This Cleaner Shrimp is doing his part to keep the ocean clean, so please do your part too. Here are some tips to try.

A variety of market studies in recent years have documented sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.

Some 43% of respondents said they would be considering the ethical or environmental footprint of their main holiday in 2014, with nearly 10% more saying they would be doing so partially, according to Blue & Green Tomorrow’s Sustainable Tourism 2014 .

 

66% of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society, according to a 2012 Nielsen Wire Survey. Of this, 46% are willing to pay extra for CSRs.

Preventing the fire of tourism from getting out of control is the biggest challenge facing the industry today because popular destinations around the world are being literally “loved to death.” Diving is an excellent example of how tourism has changed in recent years. For many divers, diving is synonymous with travel; it’s often a big motivator for someone interested in becoming, and remaining, a diver. So whether your interests lie in the vocation or avocation of diving, we all have much to lose if tourism does, in fact, burn down the house.

Learn more about certification, how it works, the process, and the benefits. Certification sets standards and helps distinguish genuine ecotourism and sustainable tourism businesses from others that make empty claims. This helps to protect the integrity of these concepts. There are a number of other reasons why certification is important. 


Benefits for certified businesses:
• Certification helps businesses to improve themselves: going through a certification process is educational. Many certified businesses have stated that one of the greatest benefits of the certification process was to teach them the elements of sustainability in their operations and focus their attention on the changes they needed to make in their businesses. A better-operating business tends to be more efficient and to attract more clients.

• Certification tends to reduce operating costs. This has been found in almost every type of business certification. In tourism, it has been shown to dramatically reduce the costs of water, electricity, and fossil fuels, without reducing the quality of service.
• The process of implementing certification of sustainable tourism is often accompanied by easier access to technical assistance and financing for businesses to implement new technology – the business is educated about these technologies, while donors and financial institutions are more likely to offer low-cost financing.

• Potentially, certification can provide a marketing advantage to certified businesses, as consumers learn to recognize credible certification brands.

Benefits for consumers:
• Certification provides tourists with environmentally and socially responsible choices – it helps consumers to know which businesses are truly socially and environmentally responsible and to make choices on this basis. As certification programs become better known, this may produce tangible benefits in a business’s reputation and popularity.
• Certification in general increases public awareness of responsible business practices.
• Certification can alert tourists to the environmental and social issues in an area, allowing them to act more respectfully or contribute to solutions.
• Certified businesses tend to offer better quality service.

Benefits for the environment and local communities:
• Certification requires the businesses to protect the environment and do little or no damage to it.
• It requires businesses to respect local culture and provide real economic and social benefits for it.
• When the business is economically sustainable, and offers quality of service to ensure that, it is likely to continue offering benefits for the long term.

This guide, which is based on an intensive consultation process with industry, local and national authorities, and conservation organizations, is designed for marine recreation providers seeking to understand and adopt environmental good practices. It can also be used as a tool by hoteliers, tour operators and cruise lines in selecting and managing suppliers based on sustainability criteria. For eight key topics associated with marine recreation, we offer a brief summary of the potential impacts, the rationale for good practice and suggestions on how to reduce these impacts. Recognizing that an extensive amount of information on environmental good practices for the marine recreation industry already exists, we offer sources for further information at the end of the guide.

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